Gammadyne Corporation
Home Page Contact Us

Gammadyne Email Tracking System

The Gammadyne Email Tracking System integrates with Gammadyne Mailer to report which recipients opened the email and which links they clicked on, among other things.  This information can be invaluable for marketing and understanding your clientele.

Benefits include:

  • Focuses marketing resources on recipients who show the most interest or meet a certain criteria.
  • Prevents waste of marketing resources on recipients who are in other countries, who speak a different language, or have the wrong operating system.
  • Link tracking allows you to identify what products/services a particular recipient might be interested in.
  • Link totals allow you to gauge the overall demand for certain products/services.
  • The number of reopens and forwards, as well as the view time, can indicate how enthusiastic a recipient is about the message.
  • Comparing click rates between campaigns can help identify which marketing methods are superior.
  • Geo-location makes it easier to locate a phone number for a recipient.
  • Low open rates may alert you to problems with the SMTP server, spam filters, or blacklisting.
 

Purchasing

It costs 1 credit per email that you wish to track.  Credits are purchased in "units" of 5000.  Click the button below to purchase one or more units:


If you have purchased credits in the past, please use the same email address as before so that the credits are added to your existing account.  If the email address is not in our database, a new tracking account is created.

A volume discount is offered when multiple units are purchased at the same time:

Quantity Price/Unit Discount Price/Email Emails/$1
1  $10  none  $.002  500
2-3  $9  10%  $.0018  556
4-7  $8  20%  $.0016  625
8-15  $7  30%  $.0014  714
16-31  $6  40%  $.0012  833
32-63  $5  50%  $.001  1000
64-127  $4  60%  $.0008  1250
128-255 $3  70%  $.0006  1667
256+  $2  80%  $.0004  2500

Credits do not expire, and are not limited to one campaign.  There is no reason not to buy in bulk and save money.
 

Statistics

The following statistics are gathered for each recipient:

  • IP address
  • Geo-location of the IP address (Country, Province, City, Postal Code, Phone Area Code, Latitude, Longitude)
  • Number of times the email was opened and forwarded
  • How long the email was viewed
  • Date/time opened for the first time
  • Browser
  • Operating system
  • Agent string from browser
  • Preferred language
  • Which links were clicked on
  • Interest score.  This is a synthentic benchmark based on clicks, time viewed, opens, and forwards.  On the tracking report, the recipients are sorted by highest interest score.

The following totals are also reported:

  • Number of emails tracked
  • Total opens, reopens, and forwards
  • Reopen rate
  • Forward rate
  • Average time an email was viewed
  • Average time until opened
  • Clicks on each link
  • Total links clicked
  • Estimated opens
  • Average interest score

Click here to see a sample report.

Tracking data can also be exported to a CSV fileClick here to see an example.
 

Instructions

  • After the payment is processed, the account password is emailed to you.
  • On Gammadyne Mailer's Send branch, check the "Tracking Enabled" box.
  • Enter your email address in the "User:" field.  This must be the same email address that was specified when the tracking credits were purchased.
  • Enter the account password in the "Password:" field.
  • Enter the number of emails you wish to track in the "Track Count:" field.  This can be more or less than the size of the mailing list.  You are only charged for emails that are actually sent and tracked, and you are not required to track them all.
  • Disable all Internet security-related programs that are running on your system.  Especially CA eTrust Anti-virus and any Trend Micro products.  Their scanning of all HTTP traffic can be problematic.  HTTP is used to notify our server that an email is being tracked.
  • You can now send the mailing as normal.  Gammadyne Mailer will automatically insert the beacon into the HTML Body and modify the hyperlinks so that they can be tracked.
  • Wait at least 5 minutes so that some of the emails will be opened.
  • Click the "Generate Report" button (on the Send branch).
  • Select the campaign that you wish to generate a report for.  Click the "Generate Report" button.
  • The "Tracking Report" window will appear.  The report is one long HTML document.
  • Click the "Save Report" button if you would like to save the report to an HTML file.
  • Click the "Print" button if you would like to print a hardcopy of the report.
  • Click the "Export CSV Data" button if you would like to export the recipient tracking data to a CSV file.
 

Other Notes

  • All email tracking systems use the same method.  A tiny image, called a beacon, is inserted into the message's HTML body.  When the recipient's email client downloads the image, the tracking system recognizes this as an opened email.  Please be aware that this is an imperfect method.  Most email clients do not automatically download images.  An open rate of less than 25% is typical, because most of the opens go unrecognized.  We have priced the system taking this weakness into account.
  • If the user clicks a link, our system will recognize that the email was opened even if the beacon was never downloaded.  By seeing how many times this happened, the "Estimated Opens" statistic can be calculated.  For a large mailing with lots of links clicked, this estimate can be very accurate.
  • The Gammadyne Email Tracking System is not a hosted solution.  Email is still relayed through your mail server as normal.  Our system only intercepts the opens and clicks, and stores this information in a database waiting for you to retrieve the data through Gammadyne Mailer's interface.
  • Tracking data is stored on our server for 30 days, then deleted.  99% of email is opened within 14 days of being sent.  You will be given 4 days notice before a campaign is deleted.  At that time, you should generate the final report and export the tracking data to a CSV file.
  • Gammadyne Mailer includes a tool to import the tracking data into a database (click the "Import to Database" button on the Send branch).  The tracking report can be exported to an HTML file.
  • Only emails that are successfully delivered to the SMTP server will consume a tracking credit.  However, if the SMTP server fails to relay the email, there is no way for our system to know this and refund the credit.  It is always a good idea to keep your mailing list clean of bad addresses (otherwise you risk blacklisting).
  • To prevent a slowdown in email delivery, Gammadyne Mailer uses a background thread to notify the tracking server of sent emails.  If you close Gammadyne Mailer, the process "gm.exe" may continue to run in the background.  If you kill this process or turn off the computer, any emails that have not yet been reported to the tracking server will go untracked.  It is okay to do so if this is your intent - untracked emails do not consume credits.
  • The report does not include bounce-back statistics, because bounces arrive later at your SMTP server.  Gammadyne Mailer is not privy to what comes in to your SMTP server unless you set up a Bounce-Back project, but even in this case the statistics are not transferred to the tracking system.  You are strongly encouraged to keep bounces to a minimum by removing bounced email addresses from the mailing list after every campaign.  Failing to do so is a common cause of blacklisting.