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Sony trusts its email marketing campaigns to Gammadyne Mailer. Boeing trusts its email marketing campaigns to Gammadyne Mailer.
Kodak trusts its email marketing campaigns to Gammadyne Mailer. CBS trusts its email marketing campaigns to Gammadyne Mailer.
Ford trusts its email marketing campaigns to Gammadyne Mailer. AT&T relies on Gammadyne Mailer for its email marketing software.
Cisco entrusts its email marketing efforts to Gammadyne Mailer. Intel uses Gammadyne Mailer for its email marketing campaigns.
"Over the years Gammadyne has become a mission critical piece of software to our operations."
- David Goodale
"Finding Gammadyne Mailer was like a dream come true for us."
- Jonathan Deitch
"Gammadyne is absolutely the BEST bulk email solution out there."
- Cindy Papenheim

Gammadyne Mailer Database Support

Gammadyne Mailer integrates directly with virtually all databases, including Access, Act!, Centura SQLBase, dBASE, Excel, FileMaker, FoxPro, MySQL, Oracle, PostgreSQL, and SQL Server.  It can also connect to many CRM databases.

Database integration has many advantages, including:

  • The mailing list can be located in a database table.  No importing is necessary!
  • Outgoing emails can be personalized with database data.
  • Data from incoming emails can be extracted and added to the database.  This is very useful for automating mailing list sign-ups, processing form data, etc.
  • Searching and removing recipients is much faster with a database than a simple file (provided that the email address column is indexed).
  • List segmentation (see below).

Is a database required?

A database is not required.  Gammadyne Mailer can send to a list of email address in a plain ASCII text file, which looks like this:

jpublic@foo.com
jane@bar.com
jsmith@foobar.com


It can even merge in data from a comma-separated text file (.CSV), which looks like this:

id,name,email,age
1,John Public,jpublic@foo.com,26
2,Jane Doe,jane@bar.com,30
3,Jim Smith,jsmith@foobar.com,28

Integration Details

Gammadyne Mailer connects to an external database via ODBC (Open Database Connectivity).  This is a Microsoft standard that is designed to allow any application to talk to any database.  ODBC is already installed on most machines.  It is often installed along with the database, and by Microsoft Office.  ODBC can also be freely downloaded from Microsoft.

Click here to watch a video tutorial on how to integrate Gammadyne Mailer with a database.

Segmentation

The mailing list can be segmented or filtered according to the contents of any database column.  This allows you to send to a select group of recipients.  Segmentation is accomplished by specifying one or more requirements on the Clauses branch, as seen in this screenshot:

Screenshot of Gammadyne Mailer's mailing list segmentation ability.