Email Automation Utility Comparison

The following table compares the major features of the most popular email automation programs.

Program Name Price
(U.S. $)
Features
Database
Merge
HTML Direct
Delivery
Conditional
Bodies
Incoming
Email
Processing
Multi-
Threading
WYSIWYG
HTML
Editing
Command
Line
Message
Preview
Multiple
File
Attachments
Auto-
Responder
List
Server
Aestiva Broadcast $1499-
$4995
Yes Yes - - Yes - Yes - - - - -
Arclab MailList Controller $99-
$199
Yes Yes - - Yes Yes Yes - Yes Yes Yes -
Arial Campaign Enterprise $495-
$73,995
Yes Yes +$395 - Yes - Yes - Yes Yes - -
BMail Pro $95 Yes Yes - Yes Yes Yes - - Yes - - Yes
Desktop Server IV $299 Yes - Yes - - - - - - Yes - -
Dynamic Mail Communicator $200-$330 Yes Yes Yes - Yes - - - - Yes Yes Yes
Email Workshop $89 - Yes - - Yes - Yes - - - - -
eMill $695-2495 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes - Yes
Gammadyne Mailer $130 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Handy Mailer $199 - Yes Yes - - Yes Yes - - Yes - -
Lyris $500-
$37,500
Yes Yes Yes Yes Yes Yes - Yes Yes Yes - Yes
LegalMail $1399/
month
- Yes Yes - Yes - - - - Yes - -
Program Name Price Database
Merge
HTML Direct
Delivery
Conditional
Bodies
Incoming
Email
Processing
Multi-
Threading
WYSIWYG
HTML
Editing
Command
Line
Message
Preview
Multiple
File
Attachments
Auto-
Responder
List
Server
ListSorcerer $399 Yes Yes Yes - Yes Yes - - - Yes Yes -
Mach10 $370 Yes - - - Yes Yes - - - - - -
Mailloop $379 - Yes Yes - Yes Yes - - Yes Yes - Yes
Mailworkz Broadcast $299-
$1495
Yes Yes Yes - Yes - Yes - Yes Yes - -
Multiemail Server $199 Yes Yes Yes - Yes - - - - Yes - -
OMISystems EchoEmail $400/
month
MySQL
only
Yes Yes Yes - Yes - - - - - -
Personalizemail Enterprises $179 Yes Yes Yes - - - - - - Yes - -
Platinum Corporate Mailer $299 Yes Yes Yes - - Yes - - - Yes - -
PostCast $179 Yes Yes - - Yes - - - - - - -
Postmaster $199-
$299
Yes Yes - Yes Yes Yes - - Yes Yes Yes -
Power Email Harvester $149.95 - - Yes - - Yes - - - - - -
StealthMail Master $150/
month
- - Yes - - Yes - - - - - -
Topica $50-$2500
/month
Yes Yes - - Yes - Yes - - - - -
UnityMail ??? Yes Yes - - - - - - - - - -
Program Name Price Database
Merge
HTML Direct
Delivery
Conditional
Bodies
Incoming
Email
Processing
Multi-
Threading
WYSIWYG
HTML
Editing
Command
Line
Message
Preview
Multiple
File
Attachments
Auto-
Responder
List
Server

Please send corrections here.


Explanation of Features

Database Merge - The ability to obtain data directly from any ODBC database and merge it into individual messages, thus personalizing them for the recipient.

HTML - The ability to send messages in HTML format, permitting specially formatted text and embedded graphics.  Gammadyne Mailer allows you to merge database data into the HTML body, and send different images to different recipients.

Direct Delivery - the ability to send email directly to each recipient's mailbox, bypassing the ISP's mail server.  Click here for a complete article on this feature.

Conditional Bodies - The ability to include and exclude sections of the text and HTML bodies, based on database data.  Gammadyne Mailer also supports conditional attachments, conditional header fields, and conditional embedded HTML images.

Incoming Email Processing - The ability to automatically process incoming email.  This includes sign-ups, opt-outs, and bounce-backs.

Multi-Threading - The ability to send multiple emails simultaneously, which greatly increases the speed of the mailing.  Also known as Multi-Tasking.

WYSIWYG HTML Editing - The ability to create an attractive HTML body for an outgoing email using a WYSIWYG (What You See Is What You Get) HTML Editor, similar to a word processor.

Command Line - The ability to initiate a mailing from the DOS command line.  This is useful for creating desktop shortcuts and batches.  Gammadyne Mailer also supports the addition and removal of recipients from the command line, as well as processing of incoming mail.

Preview - The ability to view all final, personalized messages before they are sent.  Gammadyne Mailer allows you to make changes to individual messages in the preview phase.

Multiple File Attachments - The ability to attach any number of files to each message.  Gammadyne Mailer can automatically send different attachments to different recipients based on database values.  It can even custom-build the contents of each attachment.

Auto-Responder - The ability to send an automatic reply to all incoming email.  Gammadyne Mailer can send different auto-responses based on the content of the incoming email.

List Server - The ability to accept an incoming message from a member of a mailing list, and rebroadcast the message to all other members on the mailing list.